In accordance for the news from NYC, Monster has announced the growth of a number of headphone lines yesterday in a showcase for that press. Headphone array Beats by Dr Dre would be to launch its first tv campaign in the united kingdom since it looks to exploit the surge in curiosity inside the brand sparked by its ambush marketing and advertising stunt at the London 2012 Video games.
It stated that Monster introduced a white, on-ear edition of its Diesel Sound Division Vektr headphone. The white Vektr, co-developed by Monster and Diesel, is really a tri-folding headphone that joins the current black model, and characteristics proprietary titanium-coated driver engineering that delivers Pure Monster Sound using a bare minimum of distortion, according for the organization. The cabal characteristics are a distinctive triangular area that prevents tangling. They may be obtainable at Diesel stores, the Monster Diesel site (DieselbyMonster.com) as well as the Diesel on the internet retailer, to get a advised retail of $280, too as at choose consumer electronics merchants worldwide, such as Nordstrom, Airport Wireless, In Movement, J&R Music World, Tech Showcase, Tone Balance, Best Buy Canada and Onecall.com. Also new are a wider variety of interchangeable colored headbands for your company's over-the-ear Inspiration headphones. In addition to the original options of titanium, white and black, new colors available for purchase separately include silver, Raptor Silver, Expression, Expression Silver, Waxed Denim, navy, dark brown and Tomato.
Monster is also debuting new colors and styles available exclusively on the company's Inspiration micro site MonsterInspiration.com), including green, purple, Pink Rose, teal, cobalt and tangerine. Inspiration headphones come in passive ($300 retail) and active ($350 retail) noise-canceling models. Monster has also added a Black Diamond model of its Diamond Tears - Edge headphones, created in alliance with music producer J.Y. Park, founder of JYP Entertainment. They retail for $350.It marks the latest phase of Beats global Colors campaign, the initial major advertising push from the brand name.
The company, which was started by rapper Dr. Dre and music producer and Inters cope Geffen-A&M Records chairman Jimmy, generated a massive uplift in media coverage during the London 2012 Video games when it flouted IOC sponsorship guidelines by donating its headphones to several high profile athletes including Michael Phelps, Tom Daley and also the Team GB football team. During the event, retailer John Lewis reported a 116 per cent hike in sales for your model, while over headphone sales were up 19 per cent during the same period.
The ambush marketing stunt is the latest in several brand name building initiatives the company has implemented over the last 12 months in the UK. Last October, Beats announced plans to open up a retail store in London in a bid to steal market share from rivals Sony and Panasonic. The model has built a strong following nationally during this time, particularly among young people, despite the premium price for its products. The company, which HTC has a 26 per cent share in, is also looking to grow its online music offering in a bid to create an end-to-end music experience for consumers. See a preview for your advert below.
It stated that Monster introduced a white, on-ear edition of its Diesel Sound Division Vektr headphone. The white Vektr, co-developed by Monster and Diesel, is really a tri-folding headphone that joins the current black model, and characteristics proprietary titanium-coated driver engineering that delivers Pure Monster Sound using a bare minimum of distortion, according for the organization. The cabal characteristics are a distinctive triangular area that prevents tangling. They may be obtainable at Diesel stores, the Monster Diesel site (DieselbyMonster.com) as well as the Diesel on the internet retailer, to get a advised retail of $280, too as at choose consumer electronics merchants worldwide, such as Nordstrom, Airport Wireless, In Movement, J&R Music World, Tech Showcase, Tone Balance, Best Buy Canada and Onecall.com. Also new are a wider variety of interchangeable colored headbands for your company's over-the-ear Inspiration headphones. In addition to the original options of titanium, white and black, new colors available for purchase separately include silver, Raptor Silver, Expression, Expression Silver, Waxed Denim, navy, dark brown and Tomato.
Monster is also debuting new colors and styles available exclusively on the company's Inspiration micro site MonsterInspiration.com), including green, purple, Pink Rose, teal, cobalt and tangerine. Inspiration headphones come in passive ($300 retail) and active ($350 retail) noise-canceling models. Monster has also added a Black Diamond model of its Diamond Tears - Edge headphones, created in alliance with music producer J.Y. Park, founder of JYP Entertainment. They retail for $350.It marks the latest phase of Beats global Colors campaign, the initial major advertising push from the brand name.
The company, which was started by rapper Dr. Dre and music producer and Inters cope Geffen-A&M Records chairman Jimmy, generated a massive uplift in media coverage during the London 2012 Video games when it flouted IOC sponsorship guidelines by donating its headphones to several high profile athletes including Michael Phelps, Tom Daley and also the Team GB football team. During the event, retailer John Lewis reported a 116 per cent hike in sales for your model, while over headphone sales were up 19 per cent during the same period.
The ambush marketing stunt is the latest in several brand name building initiatives the company has implemented over the last 12 months in the UK. Last October, Beats announced plans to open up a retail store in London in a bid to steal market share from rivals Sony and Panasonic. The model has built a strong following nationally during this time, particularly among young people, despite the premium price for its products. The company, which HTC has a 26 per cent share in, is also looking to grow its online music offering in a bid to create an end-to-end music experience for consumers. See a preview for your advert below.
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