Three Types Of Fabric Displays For A Trade Show Booth

By Kerri Turner


Regardless of the nature of services delivered or the types of products on sale, trade shows are one of the best strategies for promoting a business to the public. It is essential to create displays in an attractive manner to ensure prospective clients are drawn to the stall. Fabric displays are very eye-catching and make a good choice for this kind of venture.

These displays are becoming very popular and they are easy and affordable. The possibilities are endless and limited only by the imagination. Graphics with outstanding clarity, detail and color can be printed on various fabrics using modern techniques to create interest within the exhibit. They may be repeated throughout a panel or different images may be printed on each panel.

Displays are constructed in three major ways. There is the flat-hanging display which hangs on a wall or is hung from the ceiling. They make quite a spectacular background in a stall and come in a number of shapes and sizes. Lights may be utilized along with them to ensure the desired effects are brought out.

The pop-up display is another type that is also used. This is a stand- alone display that is affixed to a frame. It is constructed in a variety of shapes and sizes and is best suited for large, spacious booths. Placing them outside the booths plays a key role in enticing potential clients to come in and view more.

The last approach that is taken is using the free-standing display which is almost similar to the pop-up display only that is does not have a life-like presence. They come in a variety of shapes and sizes as well. They are placed inside the booth and also outside and will easily create the desired attention.

These displays are constructed with durable fabrics that are suitable to use over and over again. They are tailor-made to ensure that any kind of logo or text the company chooses will be placed on them. They can be cleaned easily without too much fuss by just washing and drying them. When it is time to put them up or take them down, this can also be done quite easily.

The displays are easily moved around and hence they are very convenient. Most people are highly attracted to graphics on fabrics and they will always pause to have a look. They are capable of being made in colors that match the rest of the marketing materials to ensure they bring out an attractive looking booth. This is the best strategy by any company wishing to effectively put a marketing message across.

Whether it is a trade show, promotion, expo or a convention, using fabric displays is a fresh and bold way to define the space and build awareness. They can create a wow factor and display information about multiple products at a time. They can help to bring businesses in contact with potential customers and also increase sales which is the ultimate goal.




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