They are all around us. On posters, on television, in magazines. Ultra-thin models strutting along the runways of London, New York and Milan wearing the latest items from today's designers. Their petite figures and constant pouting are all around us. But who captures these images that completely surround us and tell us how to look? These images are the products of years of experience and study, manipulating the light and color while considering the composition to produce the most attractive images possible to display new fashion. They are the products of the fashion photographer.
In the fashion world names like David LaChapelle and Jill Greenberg are just as in-demand as the top fashion models that dominate the visual media. Fashion photographers are a subtle brand of celebrity, walking a delicate line between artist and industry professional.
The extravagant lifestyle of socializing with the rich and famous is the aspiration of many who came into this business. But the truth is that this is a bleak field to work in if you don't have complete conviction in what you are doing. This must be your passion, as the path to success will try you without mercy. For every success there are hundreds of failures who never get a glimpse of the fame and money they strive for.
To get started in this competitive field you must obsessively study your craft. You can never stop learning, so keep absorbing everything you find, especially in fashion magazines. There are fantastic resources on the internet. You can find books on the subject at Amazon.com. The basic equipment you will need to start out is a good camera, some standard lighting equipment and a tripod. On any shoot, make sure you have extra film so you don't have to interrupt your flow. Research the different types of cameras and the unique looks they produce, as your choice of camera will affect the look of your work.
Your portfolio is your most important asset when you are establishing yourself in the business. It represents what you can do, so spend time making sure it represents you perfectly. Fashion editors are going to want to see examples of your work before they hire you so spend time on that portfolio. It should have at least 20 photos to give sufficient space to show the different styles you can do. 4x5" format is recommended, but 8x10" will do if you're in a rush. Any publications featuring your work can be part of your portfolio too. Make sure to vary the style in your photographs, capturing figures from different perspectives.
When you apply for a job, you can expect to leave your portfolio there for a few weeks, so make sure you make copies of your portfolio so you don't have to be idle while hearing back from employers. For a different look try taking partial body shots, for instance photographing watches on wrists. They make a great contrast to the rest of your work.
Having an online presence is becoming an important part of fashion photography. Setting up a website with your portfolio on it could be the key to your success. Research ways to promote your website, such as entering online competitions and participating in online fashion forums.
What fashion editors are really looking for is a unique character in your photographs. Every photographer captures different images. It is a good idea to learn about your art to improve your technical skills. This will give you greater freedom to express your vision.To succeed at this, you must be persistent, so don't give up if this is your dream and never stop learning.
About the Author:
Click Here To Check Out The Bruce Smith Fashion Photography Courses Need To Know How To Use A Digital Camera Like A Pro? Download This Free Digital Photography Pdf For Newbies