In commercial photography Pittsburgh has a wide range of professionals who would fit the label. The term is extremely wide and includes work by any photographer who sells images rather than art. It would thus include anything from low cost stock photographs to expensive images commissioned for advertising campaigns.
The market for photographers exploded with the advent of digital cameras. These items made it possible for amateurs to take relatively good photographs without knowledge of the skills attached to professional photographers. This has led to an abundance of low cost images being sold under the label 'stock photographs.'
They're often perfectly adequate for smaller companies requiring images for blogs, newsletters and classifieds. However, those running a large ad campaign are far better off using a true professional at old fashioned prices that are far higher. A truly amazing photograph is required, and low cost images cannot fulfil this need.
There are many photographers abusing stylistic fads which soon perform a virtual coup in the photography market. Younger, inexperienced or naive professionals take on stylistic elements of fads thinking they're producing better results. This simply isn't true, and particularly in advertising, it's vital that images are timeless and evocative.
Fads are stylistic elements that last short periods of time and overwhelm the majority of the industry. Examples are pictures of infants in oversized teacups, selective shading on greyscale images and sepia toned, heavily photoshopped images. All these fads once dominated the market, and turned every image they touched into a generic.
Fads take away an image's ability to evoke emotion in people. This quality is key in advertising, so fads need to be entirely absent from images used for large campaigns. The consumer becomes so used to seeing the faddish style that they become immune to it. In terms of commercial photography Pittsburgh companies need to seek out professionals able to produce images with timeless appeal.
The market for photographers exploded with the advent of digital cameras. These items made it possible for amateurs to take relatively good photographs without knowledge of the skills attached to professional photographers. This has led to an abundance of low cost images being sold under the label 'stock photographs.'
They're often perfectly adequate for smaller companies requiring images for blogs, newsletters and classifieds. However, those running a large ad campaign are far better off using a true professional at old fashioned prices that are far higher. A truly amazing photograph is required, and low cost images cannot fulfil this need.
There are many photographers abusing stylistic fads which soon perform a virtual coup in the photography market. Younger, inexperienced or naive professionals take on stylistic elements of fads thinking they're producing better results. This simply isn't true, and particularly in advertising, it's vital that images are timeless and evocative.
Fads are stylistic elements that last short periods of time and overwhelm the majority of the industry. Examples are pictures of infants in oversized teacups, selective shading on greyscale images and sepia toned, heavily photoshopped images. All these fads once dominated the market, and turned every image they touched into a generic.
Fads take away an image's ability to evoke emotion in people. This quality is key in advertising, so fads need to be entirely absent from images used for large campaigns. The consumer becomes so used to seeing the faddish style that they become immune to it. In terms of commercial photography Pittsburgh companies need to seek out professionals able to produce images with timeless appeal.
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